What is more romantic than a handwritten letter professing your love and adoration? Stop in anytime during our open store hours to use our stationary and vintage mail sorter to write a letter to Juliet! At the end of the week we will mail these letters of love off to Verona, Italy to the Club di Giulietta - where “secretaries” will read and respond, a tradition dating back to the 1930’s!

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The Juliet Club has been handling Juliet’s mail for many years; this unique phenomenon has made Verona the world-wide known “town of love”. Addressed to “Juliet, Verona” thousands of letters arrive from all over the world and our team of volunteers replies to each and every one of them in the name of the most famous heroine in literature keeping alive this extraordinary epistolary tradition.

The story of the Juliet Letters started in the 1930’s when Ettore Solimani, the guardian of Juliet’s Tomb, began gathering the first letters people left at the grave and, moved by this phenomenon, he started replying, thus becoming the first “Juliet’s secretary”. In our technological era, dominated by instant messages that have no time, nor space (text messages, emails, whatsapp, etc.), hand-written letters keep on being the privileged means to express feelings. There are still thousands of people in all countries that take a pen and a sheet of paper in order to write to Juliet. Perhaps we contact a real person by phone or email, while we prefer paper and pen to reach a mythical character.

Thanks to Juliet’s secretaries each letter is read, translated, answered and then kept in our one-of-a-kind archive, that contains thousands of love stories and countless words of love.